All Articles

Pricing Your Services With Confidence

Pricing is one of the most common things business owners want to talk through in a strategy session. Not because the math is hard, but because the feelings around it are.

Most service-based business owners undercharge. They set prices based on what they think clients will pay, what competitors charge, or what feels safe. None of those are the right starting point.

The right starting point is your own numbers. What does it cost you to deliver this service, including your time? What do you need to earn from your business each month? How many clients can you realistically serve? Work backward from there.

Your price also communicates something to potential clients. A price that is too low can signal that the work is not serious or that you are not confident in it. A price that reflects the value of your time and expertise tells a different story.

If you are not sure where to start, bring your current pricing to a strategy session. We will look at it together and figure out what needs to change and how to make the change without losing the clients you want to keep.